The bookmakers reviews on this website are written by individuals in our team who have spent years betting with UK online bookmakers. Our review ratings are fair and impartial and whilst we can earn commission from referring new players to a betting site via a betting offer, we are not in anyway incentivised to give better review scores. We review sports betting sites only (sportsbooks) we do not feature casino, slots, poker or bingo sites. Whilst these are offerings on the majority of gambling sites nowadays, we have chosen to target uk sportsbook sites only.
We base our reviews on the general makeup of a betting site from its bonus welcome offer to the website, app, mobile experience and further attributes like in-play and cashout. The ratings on each review have been allocated in these categories and scored out of 10 to give an overall review rating that is rounded into a 10 point scoring average.
We used to include player reviews, but found operators and betting sites trying to manipulate the system with fake reviews and over inflated ratings from incentivised players receiving free bets for positive reviews. Unfortunately to maintain our integrity we decided to delete all player reviews as we could no longer trust the feedback delivered, which was both over positively but often adversely negative.
Aisde from betting site reviews, we also provide information on bonus offers and welcome bonuses for new players. In accordance with the gambling commission, we must inform you that bonus offers are for new players only that are 18 yrs or older and in each case different terms and conditions apply. So in receiving a welcome offer from one betting site, does not imply that you receive the same or a similar offer from another. Each betting offer has its own unique terms and conditions and may come with wagering or play through requirements.
Betting can be addictive and destructive, so only ever bet what you can afford to lose and if you believe you have a problem contact one of the many available support services like BeGambleAware or GamCare